For more than 30 years, Steve Kloyda has been creating unique selling experiences that transform the lives of salespeople, prospects and customers. As founder of the Prospecting Expert, Steve helps his clients attract more prospects, retain more clients and drive more sales.
Steve began his sales career as a stockbroker in 1980. Without prior sales or business experience, he quickly developed prospecting skills and disciplines that produced phenomenal results. He opened 180 new accounts in eight months, setting a company record of nine new accounts in one day.
Steve realized that salespeople could benefit greatly from the proven success of his unique approach. In 1989, he joined a sales training organization as vice president of sales. He developed a weekly coaching program, working one-on-one with his salespeople. In his coaching sessions, Steve used their tape-recorded sales calls to illustrate which skills brought desired results and which didn’t. Steve’s collaborative, hands-on approach, focusing on positive feedback and reinforcement, brought consistently superior results for his salespeople.
The combination of his love of sales and his ability to teach others in an inspirational manner became the catalyst for creating Telemasters in 1990. Using the same strategies and methodology he used to help his salespeople, Steve developed a process for transforming the outcome of every sales opportunity. Steve’s attention to a superior customer experience and relationships built on trust was the foundation for the tremendous success of Telemasters.
After 20 years of teaching and coaching salespeople in a variety of industries under the Telemasters brand, Steve recognized that, just as the tools of the industry had evolved, so, too, must the name of his company. In March 2010, the company was renamed the Prospecting Expert to better acknowledge the vast array of tools available for salespeople today and more clearly reflect Steve’s comprehensive vision for prospecting strategies in the 21st century. Prospecting is, after all, the foundation of every successful sales professional and business.
Since 1980, Steve’s professional experience has expanded significantly. In addition to facilitating thousands of workshops across the country, he has personally:
•Made more than 250,000 telephone sales and prospecting calls
•Listened to and analyzed more than 25,000 sales calls
•Facilitated more than 6,000 one-on-one coaching sessions.
Steve’s motivation, insights and down-to-earth strategies provide a powerful learning experience for anyone wanting to transform their sales and dramatically grow their business. Steve’s mission is to create ideas that inspire, encourage and empower others to produce life-changing results.