Amy Radin is a pragmatic innovator and technology-driven marketer who builds businesses and solves problems in ways that traditional approaches cannot achieve. A tenacious leader, Radin builds and mobilizes high-energy teams that view the world through the lens of the customer, and push the envelope to achieve unexpected and extraordinary results.
Her approach has created transformational impact at major brands, including Citi, American Express, E*TRADE and AXA. As CMO for AXA, she created a strategic marketing function, establishing a performance culture and business-critical capabilities. At Citi Cards, she legitimized the role of digital as essential to results, taking prospecting out of the mailbox and moving it online, increasing online bookings 20x and scaling digital account management, billing, payments and service.
Radin has launched breakthrough customer experiences leveraging emerging technology. She piloted contactless payments in the NYC subway system, ran the first test of mobile digital cash exchange in the U.S. and pioneered the use of online disposable account numbers to increase e-commerce security. Her transit payments work achieved wide recognition, including Business Week’s International Design Excellence Award, and enabled Citi to advance a new global business line.
Radin is a member of the New York Angels, a Huffington Post columnist and a contributor to Insurance Thought Leadership. She has been an industry adviser to Fintech Innovation Lab and was recognized by Business Week as a top corporate innovator and by U.S. Banker as one of the Most Powerful Women in Banking. She has also served as vice chairman and a trustee of the Healthcare Chaplaincy Network. Radin is a graduate of the Wharton School (MBA, marketing) and Wesleyan University (BA, College of Letters and Spanish).