by Denise GarthInsurers once asked, How do we do what we do better? Now, it's, How do we do what we haven't ever done before?
by Mike ManesAgencies tell themselves they stand out from the competition, but when you try a little test the differentiation disappears very quickly.
by David BergSmall- and medium-sized businesses really can avoid overpaying, lowering health costs and gaining a competitive edge.
by Craig LackThe great unbundling of cable TV has begun and will drive prices sharply lower. The same pattern will follow in healthcare.
ITL is gathering the best ideas from the best thinkers on insurance and risk management to help steer the industry in important new directions. More than 335 organizations are sending 650+ thought leaders to write on the ITL platform, including representatives from:
by Joe Markland
by Jon Picoult
by Kenny Leitch
What We Do
Just because you have something to say doesn’t mean anyone wants to hear it. You have to have the right people saying the right thing at the right time to the right audience. ITL lives in the world of thought leadership strategy and knows how to build the right one for you.
People distrust ads and traditional marketing -- they make buying decisions based on what they view as credible and authentic. Publishing at ITL, among the best of the best, provides credibility as no seller’s brand can. Misery loves company? So do market-moving ideas.
More than 80% of buying decisions related to insurance now begin online, so you have to get your ideas out there where people can find them. We do that, through our digital networks and yours, our connections with industry leaders and our network of Thought Leaders.
Today's Feature Video
An introduction to Insurance Thought Leadership