by Adam LevinA data breach law making its way through Congress is designed to help but underscores a dangerous misunderstanding.
by Duncan MintyDriverless cars will have to choose between evils when an accident is imminent, posing thorny ethics issues for makers and for insurers.
by Mark CombsWas the ACA software designed primarily for benefits administration? (That will cost you.) Are forms stored for later use? (They'd better be.)
by Bill MinickBenefit plan coverages and employer liability exposures are much more favorable for injured workers than "opt-out" opponents suggest.
ITL is gathering the best ideas from the best thinkers on insurance and risk management to help steer the industry in important new directions. Some 350 thought leaders write on the ITL platform, including representatives from:
by Bill Minick
by Anand Rao
See how to elevate your personal brand with this series from content marketing guru Jay Baer.
How It Works
Just because you have something to say doesn’t mean anyone wants to hear it. You have to have the right people saying the right thing at the right time to the right audience. ITL lives in the world of thought leadership strategy and knows how to build the right one for you.
People distrust ads and traditional marketing -- they make buying decisions based on what they view as credible and authentic. Publishing at ITL, among the best of the best, provides credibility as no seller’s brand can. Misery loves company? So do market-moving ideas.
More than 80% of buying decisions related to insurance now begin online, so you have to get your ideas out there where people can find them. We do that, through our digital networks and yours, our connections with industry leaders and our network of Thought Leaders.
Today's Feature Video
An introduction to Insurance Thought Leadership