- Product or process-centered design
- Waterfall development (although agile techniques are catching on)
- Centralized, on-premise infrastructure
- Package or custom-built software
- Periodic release and control procedures
- Service-oriented architecture (SOA) integration
- Customer-centered design focused on delivering a minimal viable product as quickly as possible to the market
- Agile development using small teams
- Cloud infrastructure
- Microservices architecture
- Use of DevOps to control updates
- Use of open source software
- API integration
If you spend $1 delivering a specific set of functionality in the traditional approach, what amount would be needed to deliver exactly the same functionality using the new development approach?
I have been asking this question for the last two months. It is a tricky one, because the best input comes from the limited number of people who have delivered insurance products in both the traditional AND the new development approach. These few professionals have “lived” both environments. My sample size is small so far, but I have polled about 30 people. The answer ranges between 20 and 30 cents on the dollar. So, call it a quarter. That means that a $4 million project delivered with the traditional approach is only $1 million using the new tools/techniques. Or, better yet, entire propositions, which include changes to both the insurance product and a new automation platform, can be delivered for less than $4 million. (For more on this, see the @Celent_Research report Slice Labs: A Case Study of Insurance Disruption.) With this cost profile, a greenfield startup approach becomes much more attractive. Investing in a new product/market approach is much less risky given the smaller level of investment. If we marry this with the innovation fatigue expected as incremental efforts fail to deliver sufficient value to the core business, the environment is ripe for spin-offs. This is not to say that the current “partner with a promising insurtech firm” or the “we want to make innovation part of our culture” approaches will go away. However, expect to see significantly more stand-alone efforts than we have seen in the past. Immediate adjustments to this opportunity include:- Insurers should include multiple startups in their innovation portfolios
- Insurance software/IT services providers and venture groups should help both insurers and insurtech firms to set up greenfield propositions
- Insurtechs should look beyond incremental solutions and apply their talent and techniques to entire insurance propositions