What convinces people to support an idea, whether the support be time, money or an endorsement?
Nathan
Furr
Nathan Furr
Nathan Furr is an assistant professor of strategy at INSEAD. He is the coauthor of the books "Leading Transformation" (with Kyle Nel and Thomas Zoega Ramsoy) and "The Innovator's Method" (with Jeff Dyer), and his research has been published in leading academic journals.