The Twitterverse focused on Geico, probably because we all would be in a better place if more people could recite the multiplication table than "15 minutes could...
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The 7.5 minute countermarketing commercial by Allstate’s Esurance unit is not the answer, but opportunity might be knocking on Allstate's door, even if just redoes its 2011 take with Howard. (Allstate: Use his real voice this time; we all know what it sounds like by now.)
Best of all, without naming names, insurance has entered the game:

