Customer Experience

Embedded insurance faces unique challenges in life and health markets, requiring innovative solutions beyond traditional P&C approaches.

The Echo Model challenges traditional insurance marketing funnels by prioritizing continuous engagement over linear conversion paths.

From customers and employees to the business and society, a recent study identified four ways AI can make insurance more humane.

Behavioral science offers solutions to demystify complex life insurance products.

Insurance firms face a critical decision between building new systems or "wrapping" legacy platforms for digital transformation.

Rather than use communications merely to satisfy operational and compliance requirements, insurers should leverage them to build trust and stand apart from competitors. 

The insurance industry's transformation will focus in 2025 on rebuilding trust through technology, cybersecurity and enhanced customer experiences.

'Humanomation' combines automation and the human touch for a more efficient, empathetic insurance claims process.