The Echo Model challenges traditional insurance marketing funnels by prioritizing continuous engagement over linear conversion paths.
David
Lien
David Lien
David Lien is a partner at Lingxi (Beijing) Technology.
He wrote “Decoding New Insurance” (2020), which ranked among JD.com’s top books. Lien has held leadership roles at Sino-US MetLife, Sunshine Insurance and Prudential Taiwan, leading digital transformations and multi-channel marketing. A 2018 e27 Asia New Startup Taiwan Top 100 nominee, he holds a patent for the "Intelligent Insurance Financial Management System."