Gina Ferrara

Gina Ferrara is senior analyst at Madison Advisors, an independent analyst firm that specializes in offering Fortune 1000 companies context-specific guidance for a range of content delivery strategies, particularly those addressing enterprise customer communications.

Most Recent

Is It Time to Outsource Printing?

Gina Ferrara

Many fear losing control because the print shop is not within arm’s reach, but outsourcing can improve quality and efficiency.

Six Things

Beware the Algorithm!

By Paul Carroll

Lawyers and consumer advocates are demonizing algorithms any time a decision goes against a policy holder. Let's talk about them less.

How to Navigate Social Inflation

Facing increasingly complex claims, insurers must modernize, shift their cultures to prioritize efficiency and empathy, and seek legal reforms. 

Managing Loss Control With Location Intelligence

By combining historical aerial imagery, property condition data, and AI, insurers can optimize underwriting, inspections, and fraud reduction.

A Practical Approach to AI in Insurance

Insurers can use AI to solve specific problems without causing major disruptions.

AI in Insurance: Balancing Innovation and Caution

AI's potential to transform insurance clashes with the industry's risk-averse nature, creating a complex landscape for insurers to navigate.

Why Obesity Rates Won't Stop Rising

The government must partner with organizations and insurers to increase the availability of obesity medications.

How Business Rules Engines Can Slash Time to Market

The systems streamline the management of business rules, letting insurers adapt swiftly and efficiently without the need for intervention by IT. 

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