Gina Ferrara

Gina Ferrara is senior analyst at Madison Advisors, an independent analyst firm that specializes in offering Fortune 1000 companies context-specific guidance for a range of content delivery strategies, particularly those addressing enterprise customer communications.

Most Recent

Is It Time to Outsource Printing?

Gina Ferrara

Many fear losing control because the print shop is not within arm’s reach, but outsourcing can improve quality and efficiency.

Six Things

The Biggest Issues From 2024

By Paul Carroll

Based on readership, these are the themes that most resonated with subscribers to Six Things in 2024.

AI Revolutionizes Insurance Underwriting

Artificial intelligence revolutionizes insurance underwriting with real-time data analysis and personalized risk assessment capabilities. 

6 Principles for Customer Experience Excellence

Insurers can transform customer experience through strategic digitization and AI-powered innovation.

5 Ways to Modernize Customer Communications

Rather than use communications merely to satisfy operational and compliance requirements, insurers should leverage them to build trust and stand apart from competitors. 