Margaret Grisdela

Margaret Grisdela is a law firm marketing consultant with more than 30 years of experience serving attorneys, accountants, investment banks and businesses with high-quality information products and services designed to generate revenue. Grisdela is the author of <em>Courting Your Clients: The Essential Guide to Legal Marketing.</em>

Most Recent

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Wearable Tech Raises Privacy Concerns

By

Margaret Grisdela

Workers’ comp insurers see wearable tech initiatives reducing workplace accidents and injuries. But at what cost to privacy?

All Articles

How Law Firms Can Win Panel Positions

By

Margaret Grisdela

Law firms traditionally spend years building relationships that lead to panel positions with carriers, but a formalized process is changing things.

The Revenue Threat to Defense Lawyers

By

Margaret Grisdela

The business model for defense lawyers is changing as personal relationships give way to sophisticated management programs at clients.

Six Things

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Beware the Algorithm!

By Paul Carroll

Lawyers and consumer advocates are demonizing algorithms any time a decision goes against a policy holder. Let's talk about them less.

How to Navigate Social Inflation

Facing increasingly complex claims, insurers must modernize, shift their cultures to prioritize efficiency and empathy, and seek legal reforms. 

1

Managing Loss Control With Location Intelligence

By combining historical aerial imagery, property condition data, and AI, insurers can optimize underwriting, inspections, and fraud reduction.

2

A Practical Approach to AI in Insurance

Insurers can use AI to solve specific problems without causing major disruptions.

3

AI in Insurance: Balancing Innovation and Caution

AI's potential to transform insurance clashes with the industry's risk-averse nature, creating a complex landscape for insurers to navigate.

4

Why Obesity Rates Won't Stop Rising

The government must partner with organizations and insurers to increase the availability of obesity medications.

5

How Business Rules Engines Can Slash Time to Market

The systems streamline the management of business rules, letting insurers adapt swiftly and efficiently without the need for intervention by IT. 

6

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