Mark Herbert

Mark Herbert is president and CEO of Incentive Solutions (www.incentivesolutions.com). He has more than 30 years of experience overseeing business operations within the incentives industry.

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Gamification: Key to Engaging Sales Force

Mark Herbert

While many incentive programs are soon ignored, gamification makes desired actions and rewards part of the immediate sales environment.

Six Things

The Biggest Issues From 2024

By Paul Carroll

Based on readership, these are the themes that most resonated with subscribers to Six Things in 2024.

AI Revolutionizes Insurance Underwriting

Artificial intelligence revolutionizes insurance underwriting with real-time data analysis and personalized risk assessment capabilities. 

6 Principles for Customer Experience Excellence

Insurers can transform customer experience through strategic digitization and AI-powered innovation.

5 Ways to Modernize Customer Communications

Rather than use communications merely to satisfy operational and compliance requirements, insurers should leverage them to build trust and stand apart from competitors. 