Mark Schaefer

Mark W. Schaefer is a globally recognized author, speaker, educator and business consultant who blogs at {grow} – one of the top marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books, including <em>The Tao of Twitter</em> and <em>Return on Influence.</em>

Most Recent

Should Social Media Have a Place?

Mark Schaefer

Does social media have a place in a "boring" business like insurance? Ask yourself: Do people often talk about your business at the dinner table?

Six Things

The Third Wave of AI

By Paul Carroll

After the initial wave of AI efforts and then the generative AI phenomenon that began two years ago, you'll hear a lot in 2025 about AI that can act as our agents.

Insurance Fraud Rises as AI Powers Scams

Insurers must balance sophisticated fraud prevention with seamless customer experiences in an AI-driven landscape. Here's how. 

Dashcams Combat Rising Wave of Insurance Fraud

As dashcam adoption surges, these devices are becoming crucial weapons against rising insurance fraud and staged accidents.

5 Client Retention Strategies for Insurance Agents

The lingering effects of rising premiums, coverage restrictions and evolving client expectations are making retaining business and maintaining strong relationships paramount.