Paul Legutko

Paul Legutko is vice president of digital marketing and analytics at Novarica. Legutko has 20 years of experience in research and analysis, with a specialty in designing and applying analytical solutions to a wide range of data sets and problems.

Most Recent

The Key to Agency Management Systems

Paul Legutko

Emerson Davis

Insurers must be flexible, to understand what kinds of integrations would be most valuable to agents.

All Articles

Why Customer Journey Mapping Is Crucial

Paul Legutko

Journey mapping alone cannot create an engaging customer experience but is a powerful tool as part of a larger strategy.

Six Things

The Third Wave of AI

By Paul Carroll

After the initial wave of AI efforts and then the generative AI phenomenon that began two years ago, you'll hear a lot in 2025 about AI that can act as our agents.

Insurance Fraud Rises as AI Powers Scams

Insurers must balance sophisticated fraud prevention with seamless customer experiences in an AI-driven landscape. Here's how. 

Dashcams Combat Rising Wave of Insurance Fraud

As dashcam adoption surges, these devices are becoming crucial weapons against rising insurance fraud and staged accidents.

5 Client Retention Strategies for Insurance Agents

The lingering effects of rising premiums, coverage restrictions and evolving client expectations are making retaining business and maintaining strong relationships paramount.