Priya Merchant

Priya Merchant is a digital transformation and innovation expert with nearly two decades of experience in financial services and insurance with top global organizations across the U.S., U.K., Canada, India and Latam.

Most Recent

You Can Still Have Personal Interactions

Priya Merchant

The challenge in these socially distant times is how to create real relationships with customers despite so much of the exchange being digital.

All Articles

How to Lead in the COVID-19 Crisis

Priya Merchant

Leaders must reach out to advisers, take the long view, stay ethical and use technology in innovative ways to navigate through this crisis.

Six Things

The Third Wave of AI

By Paul Carroll

After the initial wave of AI efforts and then the generative AI phenomenon that began two years ago, you'll hear a lot in 2025 about AI that can act as our agents.

Insurance Fraud Rises as AI Powers Scams

Insurers must balance sophisticated fraud prevention with seamless customer experiences in an AI-driven landscape. Here's how. 

Dashcams Combat Rising Wave of Insurance Fraud

As dashcam adoption surges, these devices are becoming crucial weapons against rising insurance fraud and staged accidents.

5 Client Retention Strategies for Insurance Agents

The lingering effects of rising premiums, coverage restrictions and evolving client expectations are making retaining business and maintaining strong relationships paramount.