Here are three alternative models for making qualitative decisions that can be better than quantitative ones.
Ram
Sundaram
Ram Sundaram
K. Ram Sundaram is a principal of X by 2, a technology consulting company based in Farmington Hills, Mich. A trusted adviser to senior executives on their enterprise-class technologies and multi-year strategies, Ram has spent more than 25 years synthesizing business issues and opportunities into architectural concepts and actionable solutions.