Ronald McDonald may still be smiling, but McDonald's has become a slow-motion wreck because it stopped innovating in a changing market.
Hunter Hoffman
Hunter Hoffmann is head of U.S. communications at Hiscox and is responsible for media relations, social media, internal communications and executive messaging. He joined Hiscox in August 2010 and has a B.A. from Trinity College (CT) and an M.B.A. from Cornell University.