COVID and ‘the Great Reset’

Although the insurance industry seems to have aggressively and (mostly) successfully shifted toward digital interactions during the pandemic, an even trickier transition lies just ahead as part of what is being called “the Great Reset.”

That transition to a post-pandemic world requires insurers to not just understand the internal workings at their companies, or even the new preferences of that fickle beast known as the customer; it means figuring out what the world of work and home life will look like after the universe resets, so insurers can revise products and revisit sales and marketing tactics. Maybe, for instance, some insurers will want to deemphasize small businesses, in general, as long as so many may go out of business and migrate toward “ghost kitchens” (which only offer takeout or delivery).

To try to help as we all sort through the complexity, I’ve pulled together the smartest thinking I can find on what comes after “the Great Reset.” (Warning: McKinsey provides some serious pessimism at the end of what follows.)... continue reading >