Merely personalizing the subject line in emails can yield an open rate of up to 50% (the average being less than 18%).
Rachel
Cruce
Rachel Cruce
Rachel Cruce serves as the marketing director of Brush Claims.
She is a marketing and operations specialist with several years of experience in digital marketing management and new business acquisition and has built out Brush Claims' digital footprint. She became a licensed adjuster in 2019 and continues to pursue industry designations.