Rachel Cruce

Rachel Cruce serves as the marketing director of Brush Claims.

She is a marketing and operations specialist with several years of experience in digital marketing management and new business acquisition and has built out Brush Claims' digital footprint. She became a licensed adjuster in 2019 and continues to pursue industry designations.

Most Recent

How to Benefit From the Power of Data

Rachel Cruce

Merely personalizing the subject line in emails can yield an open rate of up to 50% (the average being less than 18%).

Six Things

The Third Wave of AI

By Paul Carroll

After the initial wave of AI efforts and then the generative AI phenomenon that began two years ago, you'll hear a lot in 2025 about AI that can act as our agents.

Insurance Fraud Rises as AI Powers Scams

Insurers must balance sophisticated fraud prevention with seamless customer experiences in an AI-driven landscape. Here's how. 

Dashcams Combat Rising Wave of Insurance Fraud

As dashcam adoption surges, these devices are becoming crucial weapons against rising insurance fraud and staged accidents.

5 Client Retention Strategies for Insurance Agents

The lingering effects of rising premiums, coverage restrictions and evolving client expectations are making retaining business and maintaining strong relationships paramount.