Rick Gregory

Rick Gregory is principal of R.C. Gregory & Co., a B2B business strategy and marketing consulting firm. He has helped hundreds of leading companies tackle complex strategy, marketing and sales issues. He is also the author of the best-selling business book, "The Dollarization Discipline."

Most Recent

What Tasks Should Agencies Outsource?

Rick Gregory

Outsourcing can be an effective tool for maximizing resources — but only when certain criteria are met.

Six Things

The Biggest Issues From 2024

By Paul Carroll

Based on readership, these are the themes that most resonated with subscribers to Six Things in 2024.

AI Revolutionizes Insurance Underwriting

Artificial intelligence revolutionizes insurance underwriting with real-time data analysis and personalized risk assessment capabilities. 

6 Principles for Customer Experience Excellence

Insurers can transform customer experience through strategic digitization and AI-powered innovation.

5 Ways to Modernize Customer Communications

Rather than use communications merely to satisfy operational and compliance requirements, insurers should leverage them to build trust and stand apart from competitors. 