This webinar will discuss the findings of an independent survey sponsored by insured.io on the importance of digital channels when customers are selecting an insurance carrier. 

insured.io

Navigating the Digital Shift: The Increasing Influence of UX on Customer Acquisition

The session will explore, broadly, how online portals and mobile apps are becoming increasingly crucial in the insurance industry, particularly for younger generations. Insurance professionals, carriers, and anyone interested in the evolving landscape of customer engagement in the insurance sector would benefit from attending.

Key findings to be discussed:

  • The quality of a portal/mobile app is just as important as brand reputation when consumers choose a new carrier.
  • The importance of seamless online experiences is twice as high for consumers under 45 years old as for those over 45.
  • A majority of respondents would be more likely to switch insurance companies for an automated service that provides real-time updates on claim processing.
  • There is a strong preference for online channels across various insurance activities, including policy renewals, purchasing new insurance, and even submitting claims.

 

Sponsored by: ITL Partner: insured.io

Date: October 2, 2024

Time: 1:00 pm EDT

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About the Speakers

Paul Carroll

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Paul Carroll

Paul Carroll is the editor-in-chief of Insurance Thought Leadership.

He is also co-author of A Brief History of a Perfect Future: Inventing the Future We Can Proudly Leave Our Kids by 2050 and Billion Dollar Lessons: What You Can Learn From the Most Inexcusable Business Failures of the Last 25 Years and the author of a best-seller on IBM, published in 1993.

Carroll spent 17 years at the Wall Street Journal as an editor and reporter; he was nominated twice for the Pulitzer Prize. He later was a finalist for a National Magazine Award.

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Steve Johnson

Steve Johnson

Steve Johnson

Steve Johnson is the Co-Founder and Head of Product for insured.io, a company focused on improving the customer journey and accelerating digital transformation for insurance organizations. Steve has led the charge in building insured.io’s unique and powerful platform, maintaining overarching responsibility for the organization’s product, design, development, analytics, and marketing.

Prior to founding insured.io, Johnson served in multiple development and underwriting roles with personal and commercial lines insurance companies. He has over two decades of experience in the insurance industry.