Heidi Alpren

Heidi Alpren is a market research VP and manager of the research center for Gen Re's North American life/health division. She is responsible for managing several industry surveys and oversees various proprietary and consortium research projects.

Most Recent

Behavioral Economics Show Details Matter

Heidi Alpren

When BE techniques are used in insurance applications, small changes in wording can lead to more thoughtful completion by the individual.

Six Things

The Third Wave of AI

By Paul Carroll

After the initial wave of AI efforts and then the generative AI phenomenon that began two years ago, you'll hear a lot in 2025 about AI that can act as our agents.

Insurance Fraud Rises as AI Powers Scams

Insurers must balance sophisticated fraud prevention with seamless customer experiences in an AI-driven landscape. Here's how. 

Dashcams Combat Rising Wave of Insurance Fraud

As dashcam adoption surges, these devices are becoming crucial weapons against rising insurance fraud and staged accidents.

5 Client Retention Strategies for Insurance Agents

The lingering effects of rising premiums, coverage restrictions and evolving client expectations are making retaining business and maintaining strong relationships paramount.