Insurers, especially in auto, should emulate Amazon and use their marketing to generate a new revenue stream ... from non-buyers.
Jeff
Navach
Jeff Navach
Jeff Navach is the vice president of marketing for MediaAlpha, where he is responsible for leading all marketing activities, including customer insights, brand development and demand generation. MediaAlpha operates the leading technology platforms for real-time buying and selling of high-intent, vertical-specific search media.