Jeff Root

Jeff Root is the founder of Rootfin.com and a regular contributor to lifeinsurancepost.com. He is an independent life insurance agent based out of Austin, TX. Since 2005, he has been helping people all over the United States to purchase the right life insurance for their needs.

Most Recent

Wearable Technology: Benefits for Insurers

Jeff Root

As this infographic shows, half of millennials in the U.S. are expected to own fitness bands by 2017.

Six Things

The Biggest Issues From 2024

By Paul Carroll

Based on readership, these are the themes that most resonated with subscribers to Six Things in 2024.

AI Revolutionizes Insurance Underwriting

Artificial intelligence revolutionizes insurance underwriting with real-time data analysis and personalized risk assessment capabilities. 

6 Principles for Customer Experience Excellence

Insurers can transform customer experience through strategic digitization and AI-powered innovation.

5 Ways to Modernize Customer Communications

Rather than use communications merely to satisfy operational and compliance requirements, insurers should leverage them to build trust and stand apart from competitors. 