Matt Battersby

Matt Battersby is vice president and chief behavioral scientist at RGA. Based in London, he is responsible for the effective development and deployment of behavioral science-informed models for RGA and for its clients.

Most Recent

Will COVID-19 Spur Life Insurance Sales?

Matt Battersby

It may be that COVID-19 will eventually help drive demand for life insurance, but the data says it hasn't just yet.

All Articles

Role of Persuasion: How to Sell 'Sprouts'

Matt Battersby

As life insurance sales move from the adviser to online channels, are we forgetting the science of persuasion?

Six Things

The Third Wave of AI

By Paul Carroll

After the initial wave of AI efforts and then the generative AI phenomenon that began two years ago, you'll hear a lot in 2025 about AI that can act as our agents.

Insurance Fraud Rises as AI Powers Scams

Insurers must balance sophisticated fraud prevention with seamless customer experiences in an AI-driven landscape. Here's how. 

Dashcams Combat Rising Wave of Insurance Fraud

As dashcam adoption surges, these devices are becoming crucial weapons against rising insurance fraud and staged accidents.

5 Client Retention Strategies for Insurance Agents

The lingering effects of rising premiums, coverage restrictions and evolving client expectations are making retaining business and maintaining strong relationships paramount.