Sustainable innovation success doesn’t revolve simply around what innovations “do”; it builds on what they invite customers to become.
Michael
Schrage
Michael Schrage
Michael Schrage is a research fellow at MIT Sloan School’s Initiative on the Digital Economy. He’s the author of "The Innovator’s Hypothesis" [MIT 2014], "Who Do You Want Your Customers to Become?" [Harvard Business Review Press 2012] and several other books on innovation and design.