Onno Bloemers

It's high time to complement government's top-down approaches with bottom-up activities addressing behavioral change by individuals.

There is only one sensible way forward: to rebalance insurance and prevention, going from managing policies to managing risks.

Don’t just copy other life insurers; learn from the best-in-class companies outside your own sector and apply these principles to your own business.

Can you make buying insurance something that customers actively engage in? Yes, if you understand how they think.

The line from Star Trek (sort of) leads to a key question: Can life insurance become as hot and sexy as sci-fi, or at least an iPhone?

Many firms apply Maslow’s hierarchy of needs to seduce customers -- but stop once a sale is made. Why not continue?

A constant process of internal creative destruction is required to avoid becoming the victim of an external, competing creative force.