Peter Hovard

Dr. Peter Hovard is lead behavioral scientist at RGA. His role is to apply behavioral science principles and methods to RGA and clients’ challenges.

Most Recent

Is There Such a Thing as 'Positive Friction'?

Peter Hovard

Application forms that encourage fast thinking can lead to misdisclosure through careless mistakes, approximate answers and intuitive biases. Slowing the buyer down may help.

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COVID-19 Risk and Buyers' Psychology

Peter Hovard

Studies of how the public perceives the pandemic's risks can help insurers understand consumer mindsets and needs.

Six Things

The Third Wave of AI

By Paul Carroll

After the initial wave of AI efforts and then the generative AI phenomenon that began two years ago, you'll hear a lot in 2025 about AI that can act as our agents.

Insurance Fraud Rises as AI Powers Scams

Insurers must balance sophisticated fraud prevention with seamless customer experiences in an AI-driven landscape. Here's how. 

Dashcams Combat Rising Wave of Insurance Fraud

As dashcam adoption surges, these devices are becoming crucial weapons against rising insurance fraud and staged accidents.

5 Client Retention Strategies for Insurance Agents

The lingering effects of rising premiums, coverage restrictions and evolving client expectations are making retaining business and maintaining strong relationships paramount.