Santosh Perumbadi

Santosh Perumbadi joined Simply Business as chief commercial officer in 2017 and is responsible for launching U.S. operations, as well as managing the relationships with insurer partners and suppliers.

Most Recent

How to Keep Humanity in Online Sales

Santosh Perumbadi

The winner won't be the first brokerage to go fully online; it'll be the one that doesn't lose its humanity in the face of the digitalization.

Six Things

The Biggest Issues From 2024

By Paul Carroll

Based on readership, these are the themes that most resonated with subscribers to Six Things in 2024.

AI Revolutionizes Insurance Underwriting

Artificial intelligence revolutionizes insurance underwriting with real-time data analysis and personalized risk assessment capabilities. 

6 Principles for Customer Experience Excellence

Insurers can transform customer experience through strategic digitization and AI-powered innovation.

5 Ways to Modernize Customer Communications

Rather than use communications merely to satisfy operational and compliance requirements, insurers should leverage them to build trust and stand apart from competitors. 