Bill Deemer

Bill Deemer, CRM, CIC, AU, AAI, is head of underwriting at Rainbow.

Deemer is a 20-year-plus commercial insurance veteran, focused on using his well-rounded perspective to improve the insurance transaction by blending underwriting fundamentals with progressive strategies.

Most Recent

Person Holding Blue Ballpoint Pen Writing in Notebook

Promise of Continuous Underwriting (Part 2)

Bill Deemer

Bobby Touran

A look at the life cycle for small commercial insurance policies, then vs. now.

All Articles

A long bridge in front of a large body of water on a foggy day

The Promise of Continuous Underwriting

Bill Deemer

Bobby Touran

Typically, a risk is underwritten, bound... and forgotten. But new streams of data and automation allow for continuous underwriting.

Six Things

The Third Wave of AI

By Paul Carroll

After the initial wave of AI efforts and then the generative AI phenomenon that began two years ago, you'll hear a lot in 2025 about AI that can act as our agents.

Insurance Fraud Rises as AI Powers Scams

Insurers must balance sophisticated fraud prevention with seamless customer experiences in an AI-driven landscape. Here's how. 

Dashcams Combat Rising Wave of Insurance Fraud

As dashcam adoption surges, these devices are becoming crucial weapons against rising insurance fraud and staged accidents.

5 Client Retention Strategies for Insurance Agents

The lingering effects of rising premiums, coverage restrictions and evolving client expectations are making retaining business and maintaining strong relationships paramount.