Bill Suneson

Insurers and their distribution partners must evolve and convert new customers where they already choose to spend their money, no matter where that is.

Embedded insurance has been around for a long while in the form of affinity groups, but it still creates opportunities that smart agents will exploit.

Independent agents averaged a 38% drop in revenue due to COVID-19; 57% wish they had had better technology to assist them during the pandemic.

Survival in the era of COVID-19 will be determined by the independent agent’s ability to implement digitization.