Doug Coombs

Doug Coombs is the executive vice president and chief marketing officer of SIAA, The Agent Alliance.

Most Recent

70% of purchase decisions are based on emotion, so branding that consumers like and relate to can be a revenue generator.

In this new year, agents should branch out of their comfort zones and consider how to improve their efforts to identify and capture new business.

Lawyers and consumer advocates are demonizing algorithms any time a decision goes against a policy holder. Let's talk about them less.

Facing increasingly complex claims, insurers must modernize, shift their cultures to prioritize efficiency and empathy, and seek legal reforms. 

By combining historical aerial imagery, property condition data, and AI, insurers can optimize underwriting, inspections, and fraud reduction.

Insurers can use AI to solve specific problems without causing major disruptions.

AI's potential to transform insurance clashes with the industry's risk-averse nature, creating a complex landscape for insurers to navigate.

The government must partner with organizations and insurers to increase the availability of obesity medications.

The systems streamline the management of business rules, letting insurers adapt swiftly and efficiently without the need for intervention by IT. 