Eileen Potter

Eileen Potter is vice president of marketing for insurance at Smart Communications.

She has more than 25 years of insurance experience with both P&C and life. She has worked in independent agencies and MGA operations in various roles, including commercial marketing and underwriting. Her software background includes work with organizations such as ABBYY, Appian, One and Duck Creek Technologies.

Most Recent

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3 Steps for Insurers to Keep the Human Touch

Eileen Potter

One area in which insurance companies can make immediate changes is in how (and how often) they communicate with their customers.

Six Things

The Third Wave of AI

By Paul Carroll

After the initial wave of AI efforts and then the generative AI phenomenon that began two years ago, you'll hear a lot in 2025 about AI that can act as our agents.

Insurance Fraud Rises as AI Powers Scams

Insurers must balance sophisticated fraud prevention with seamless customer experiences in an AI-driven landscape. Here's how. 

Dashcams Combat Rising Wave of Insurance Fraud

As dashcam adoption surges, these devices are becoming crucial weapons against rising insurance fraud and staged accidents.

5 Client Retention Strategies for Insurance Agents

The lingering effects of rising premiums, coverage restrictions and evolving client expectations are making retaining business and maintaining strong relationships paramount.