Jay Baer

Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies, including 31 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s and Dole.

Most Recent

The Power, Portability of Thought Leadership

Jay Baer

Firms often don't highlight experts for fear that they (and the brand) will walk out the door, but that misunderstands thought leadership.

Six Things

Beware the Algorithm!

By Paul Carroll

Lawyers and consumer advocates are demonizing algorithms any time a decision goes against a policy holder. Let's talk about them less.

How to Navigate Social Inflation

Facing increasingly complex claims, insurers must modernize, shift their cultures to prioritize efficiency and empathy, and seek legal reforms. 

Managing Loss Control With Location Intelligence

By combining historical aerial imagery, property condition data, and AI, insurers can optimize underwriting, inspections, and fraud reduction.

A Practical Approach to AI in Insurance

Insurers can use AI to solve specific problems without causing major disruptions.

AI in Insurance: Balancing Innovation and Caution

AI's potential to transform insurance clashes with the industry's risk-averse nature, creating a complex landscape for insurers to navigate.

Why Obesity Rates Won't Stop Rising

The government must partner with organizations and insurers to increase the availability of obesity medications.

How Business Rules Engines Can Slash Time to Market

The systems streamline the management of business rules, letting insurers adapt swiftly and efficiently without the need for intervention by IT. 

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