Kristopher Lazzaretti

Kristopher Lazzaretti is president of data solutions at Deluxe, a full-service data driven marketing solutions company.

Most Recent

Best Practices for 'Trigger' Marketing

Savvy insurance marketers can wow customers and prospects with near-real-time, precisely targeted, relevant messaging thanks to an abundance of data.

Six Things

The Third Wave of AI

By Paul Carroll

After the initial wave of AI efforts and then the generative AI phenomenon that began two years ago, you'll hear a lot in 2025 about AI that can act as our agents.

Insurance Fraud Rises as AI Powers Scams

Insurers must balance sophisticated fraud prevention with seamless customer experiences in an AI-driven landscape. Here's how. 

Dashcams Combat Rising Wave of Insurance Fraud

As dashcam adoption surges, these devices are becoming crucial weapons against rising insurance fraud and staged accidents.

5 Client Retention Strategies for Insurance Agents

The lingering effects of rising premiums, coverage restrictions and evolving client expectations are making retaining business and maintaining strong relationships paramount.