More than 300 insurers surveyed say the IoT's biggest impact will be on "behavior steering" among customers.
Marsha
Irving
Marsha Irving
Marsha Irving is the head of financial services for FC Business Intelligence. She advises the business on new opportunities and future direction through trend-spotting, in-depth market research and written analysis. Irving works across a variety of industry verticals developing new products, all the way from conception to launch.