Leaders need to come to grips with this generation. Already 22% of the workforce, they will represent one out of every three employees by 2030.
Peter
van Aartrijk
Peter van Aartrijk
Peter van Aartrijk is co-author of "The Powers: 10 Steps to Building a More Powerful Brand."
He has worked in research, strategy and marketing issues for insurance organizations since 1982 and is founder and CEO of insurance branding firm Aartrijk.
