What Does Gen Z Want?

You might think that Gen Z are a bunch of whining weenies: Their unrealistic expectation around work-life balance, fantasies about speedy career progression, and complaints about stress, workload, and lack of diversity in the workplace all put this generation in the firing line of derision from their elders. 

Who do they think they are? The bootstrapping Boomers and cunning Xers never grappled with such entitlement. Right?

But one way or another, leaders need to come to grips with this precariously perceived generation. Already 22% of the workforce, they will represent one out of every three employees by 2030. They are here to stay, and even though they “grow up,” their core values will stick with them. Just have a look at what has happened before: Boomers (ages 60+) never lost their penchant for hard work, Generation X (ages 44-59) has kept their focus on pragmatism and efficiency, and Millennials (ages 28-43) continue to value purpose-based work.

See also: Gen Z and Millennials Make Bold Moves

The Perfect Workplace, According to Gen Z

Gen Z wants from their employers:

1. Work-Life Balance:
   • They prioritize flexibility and work-life balance, valuing opportunities for remote work and flexible schedules.
2. Career Growth:
   • They seek continuous learning and development opportunities. They appreciate clear career paths and chances for advancement.
3. Purpose and Impact:
   • They desire meaningful work that aligns with their values and contributes to societal and environmental causes.
4. Technology and Innovation:
   • They expect up-to-date technology and innovative tools that enable efficiency and creativity.
5. Diversity and Inclusion:
   • They value a diverse and inclusive workplace where different perspectives are respected and integrated.
6. Feedback and Recognition:
   • They prefer regular, constructive feedback and recognition for their contributions and achievements.

See also: Strategic Guide to Unlocking 'Gen Zalpha'

The Perfect Leader, According to Gen Z

Gen Z wants from leadership:

1. Transparency and Communication:
   • They appreciate leaders who communicate openly and transparently about company decisions, goals, and performance.
2. Authenticity and Empathy:
   • They respect leaders who are authentic, empathetic, and approachable, fostering a supportive and understanding environment.
3. Mentorship and Support:
   • They seek leaders who are willing to mentor, provide guidance, and invest in their professional development.
4. Empowerment and Autonomy:
   • They value leaders who trust them with responsibilities, empowering them to take initiative and make decisions.
5. Adaptability and Innovation:
   • They expect leaders to be adaptable and forward-thinking, embracing change and fostering a culture of innovation.

By understanding and addressing these preferences, organizations can better attract, engage and retain Gen Z talent.