Amy Radin

Here are seven proven practices for change makers who have taken on the hard and harder tasks of transforming the customer experience. 

Growth stories do not emerge as overnight miracles. They come about through cycles of testing, failing, learning, iterating and improving.

You must commit to a process that more closely resembles an anthropological journey than a traditional strategic analysis. Here are four steps.

In-depth with ITL's Thought Leaders

Now is the time to ask the basic question — "what is our purpose?" The answer will align strategy, people, capital and other resources.

Businesses need innovation now more than ever, and CFOs can energize their organizations by taking action in three areas.

Approaching 2021 as a “recovery” year implies going back to where we were. We're not going back. It's time to hit reset.

It is up to all of us leaders to advance diversity and inclusion. It's the morally right thing to do, and it's the only commercially smart answer.

It’s common in crises to pause or cut investments, including in innovation, yet this is an incredible time to innovate. Here are five tips.

Standard financial metrics are nonsensical for an emerging concept where in-market experience will first be needed to gauge prospects.

Even before implementing return-to-office plans, get clear on your brand’s purpose. Why you exist. Why you matter to the world.

Research identifies three factors that differentiate what some people do that allows them to harness failure for success while others simply fail.

Too few people in the corporate world act on the recognition that their people, policies and processes can absolutely affect startups’ survival.

Executives who can reframe metrics will energize employees and increase their organizations’ innovation effectiveness.

CMOs are in more perilous positions than ever as they try to demonstrate ROI for marketing. Here are some ways to tackle the problem.

More than 5,000 companies now offer high-tech marketing solutions. Finding the right ones requires a remarkably low-tech approach.

The power shifts to the individual, and, because he is under no obligation to share what he knows, now the carrier faces a disadvantage.

Too many innovation centers are established with good intentions and high hopes, yet run into a common set of seven failure points.

There are 100 things a founder must get right for his company to succeed, and if he only gets 99 of them right he is likely to fail.

Here is a three-part plan for the life insurance industry that may solve a marketplace and social problem hiding in plain site.

Lemonade is the real deal in insurance disruption. It offers lessons for any innovator, as well as for any incumbent.

Innovators addressing user pain points can influence how plans are selected and healthcare is consumed, but the levers are not easy to move.

The winning business models for health insurers will be those that exhibit four crucial characteristics.

Start-ups such as LifeDrip and Smart Asset are going after distribution, product, client experience, speed, productivity and more.

Life insurance, long a laggard, presents three main opportunities for innovation, and there are signs of, well, life.

The life insurance industry is suffering from a dying (literally) distribution model, complex products and a flawed purchase funnel, but....

But innovators must first understand the causes of the drop and prioritize efforts that aim at solving the biggest issues.

Here’s a tool you can use to deepen your brand’s connection to customer needs and begin to conceptualize new business models.

A Gallup survey found that 71% of your B2B customers are thinking of taking their business elsewhere. Four actions can head off the threat.

The CMO must anticipate the expectations of the connected consumer, master an accelerating digital learning curve -- and much, much more.

There were many loud-enough-to-be-heard, innovative voices calling for new business models at 'Insurance Disrupted' in Silicon Valley.

As most of us enter the annual budgeting season, here are four principles to ensure we are focusing on transformation at speed.

...but now is always the time. Businesses of all sizes need to have a strategy about what to do -- and what to not do -- to allocate resources well.

The formula for real growth is so astoundingly simple that it eludes the smart, big-school-degree types running around corporate America today.

Five marketing myths are preventing insurers from adjusting to technological disruption and the new buying behaviors of Millennials.

CMOs and CIOs must collaborate to build a Dream Team and demonstrate ever-greater value. The key is breaking efforts into six chunks.

Six months of discussions with C-suiters, VCs, advisers and technology innovators turns up several trends that most firms can tap into.

The pace is torrid, and the pressure is on to increase impact. Eight tasks, such as modernizing your key metrics, will let you build momentum.

Part two of a series on the Digital Experience: Return on Empathy is the new ROE.

Part One of a series on the Digital Experience: It's direct marketing on steroids.

Insurers should pursue "cocreation," engaging the instigators of the sharing economy to figure out how to transform risk-management practices.