How can you prepare for the opportunities of a world going digital while avoiding the pitfalls that kneecapped Kodak? The answer is a tool called a future history.
Research finds that insurers in small commercial lines are further along in their digital transformation journeys than their peers in mid/large commercial lines.
Insurers and their distribution partners must evolve and convert new customers where they already choose to spend their money, no matter where that is.
As I've watched industry after industry go digital over the past 35 years, I've seen that the process looks a lot like the camera in your phone. I'll explain.
We've been talking about the topic for many years now. Aren't we done yet? Can't we move on? In fact, we are just about done -- almost all insurance operations have incorporated digital technology.