Going Digital

A customer-centric marketing approach starts with the realization that there is no “average” customer.

Digital MGAs are appearing, but stalwart MGAs have an amazing opportunity to reinvent themselves once again in the digital world.

It doesn't have to end that way. Traditional insurers are already positioned well -- if they play their cards right.

Our industry stands at the intersection of two imperatives that can seem very much at odds.

Can insurers use their pooling "superpowers" to create an option to access technologies that have not been invented yet?

...by fulfilling our traditional promise. Agents can stay relevant well into the future, but only if they truly deliver peace of mind to clients.

We foresee a convergence that will create an updated generation rather than the disruption (and perhaps destruction) that some predict.

In these disruptive times, small- to medium-sized insurers that want to remain relevant must -- and can -- heed the call of innovation.