Agent & Broker

If you are a salesperson and you are reading this, I want you to remember this: The most important part of the sale is you.

Based on recent research, sales expert Tom Searcy shares these baseline ideas that agents and brokers can use to maximize their influence in initial meetings with potential clients.

What buyers need now are experts who bring a consultative touch.

Myths are fiction passing as facts. Clean out the myths and you can refocus your sales efforts.|

If you are a buyer, a brutally honest intrinsic valuation is the best way to manage your risk. Market value should be entirely secondary.

Until you trust that the product or service that you are trying to sell is the best decision that the buyer is going to make, you will never be in danger of making a sale.

Purchasing insurance is a very serious consideration for the preservation of your business capital and should never be just about price.

While insurers are off to a great start with social marketing, there is so much more that they can do to leverage the power.