Many agency owners are not good producers, and poor producers typically don't like to hire good ones. Good producers are intimidating, even grating.
For decades, the “experts” have bet against independent insurance agents, yet agents keep winning. Why? Experts underestimate the value of trust.
When you begin to serve clients as a trusted risk strategist, you will climb out of the commodity trap. Using the I3 process is your best, most powerful tool to escape commoditization and thrive.