Agent & Broker

Forward-thinking insurance agencies are ready to put AI to work, but for many, the data just isn’t up to the challenge.

Embrace AI, encourage customers to reflect on their insurance needs and talk to carriers about their evolving goals and appetite. 

The old way of generating qualified leads is failing. Digital performance marketing might be the answer.

Understanding how data can give carriers insights is key, but AI won’t draw accurate conclusions on its own.

Customers now have a number of ways to discover, research and purchase policies, so the customer journey has become less linear.

Agent and Brokers Commentary: January 2024 

Paul Carroll, ITL Editor-in-Chief, and Allister Yu, Senior VP Operations at Rhoads Online Institute, discuss the transformative impact of automation in the insurance industry.

With many carriers excluding certain natural catastrophe perils, brokers can fill coverage gaps for clients with parametric policies.