From Marketing Myths to Truths By Amy Radin Five marketing myths are preventing insurers from adjusting to technological disruption and the new buying behaviors of Millennials.
5 Personal Traits of Great Leaders By Brian Cohen Increasingly, leadership is needed at every level of an organization, so it's important to foster these traits of great leaders.
5 Musts for Being a Thought Leader By Edie Reinhardt Becoming a thought leader is a long-term commitment and a lot of work. However, successful firms know the investment is worth it.
How Effective Is Your Marketing? By Paul Laughlin To see how effective you are, you need a combination of technical skills and must measure "above the line" and "below the line."
A SWOT Analysis of SWOT Analysis By David Patrishkoff Looking at SWOT (strengths, weaknesses, opportunities and threats) can be a great start but must move to a deeper level of sophistication.
Breaking the Silence on Mental Health By Bernard Dyme Suicide and mental health need to be openly discussed in the workplace so that we can destigmatize the issues and prevent tragedies.
A CMO’s IT Dream Team By Amy Radin CMOs and CIOs must collaborate to build a Dream Team and demonstrate ever-greater value. The key is breaking efforts into six chunks.
Is It Time for Un-Change Management? By Bernard Rosauer While change management is important for innovation, so is "un-change management," which focuses on eliminating waste.
Are We Losing Our Negotiating Power? By Taylor Smith John Burge The plaintiff bar has investigated a staggering amount of money to improve its data on claims settlements. Insurance industry lawyers are way behind..
Continuous Improvement Comes to Insurance By Tom Bobrowski Process intelligence tools let operations leaders “see” digital products being built, enabling use of statistical process control techniques.
The Experience/Efficiency Paradox By Rory Yates Insurers must move from the manufacturing era (efficiency through administrative scale) to the ecosystem era (maximizing the value of a relationship).
Changing Expectations on Mobile Payments By Julie Schieni 41% of millennials with insurance purchased it with their mobile device, and other generations are moving in that direction, too.