Leadership

Firms often don't highlight experts for fear that they (and the brand) will walk out the door, but that misunderstands thought leadership.

Ronald McDonald may still be smiling, but McDonald's has become a slow-motion wreck because it stopped innovating in a changing market.

Developing a culture of action for customer insight teams requires saying no to many requests for help and driving toward recommendations.

Insurance brands are generally trusted, but it's time for a refresh.

To start with, DON'T try to raise your own agenda topics, based on current work from the customer insight team. Fit into their agenda.

The transformational journey needs sequenced milestones, requiring systematic supervision by a program management office (PMO).

Getting big-ticket projects approved can be hard. But there is also a cost to doing nothing. Every day of delay can be expensive.

A short, little book by Tal Ben-Shahar lays out three ways to be happier and backs them up with a series of useful exercises.