Agent & Broker

Kevin Trokey, founding partner of Q4intelligence, which calls itself an agency transformation network, says agents need to focus on the basics in these crazy times. 

Agents and Brokers Commentary, March 2022

We need to start a discussion about underinsurance, especially after natural disasters, to determine if changes need to be made to better estimate replacement costs.

Many fall into the industry, find success, go out on their own, hire a couple of "accidental" team members and wake up one day with an accidental business.

Independent agents, in particular, have the human touch, industry knowledge and carrier access needed to build and retain customer relationships.

In dynamic conditions like today's, strengthening existing relationships, elongating the customer lifecycle and focusing on the right prospects are all-important.

Can insurers envision the opportunities clearly enough that they are motivated to switch gears and change something right now, and tomorrow, and the next day?

So, even if interest-rate pressures diminish, insurers may feel the need to keep pulling every possible lever to become more efficient, including with agents and brokers.