To get a different perspective on agents and brokers, ITL Editor-in-Chief Paul Carroll sat down with Jeffrey Lipsius, director of the Inner Game of Sales Leadership and author of “Selling to the Point: Because the Information Age Demands a New Way to Sell.”
While it's generally accepted that being digital is a good thing -- even an essential thing since the onset of the pandemic -- for agents and brokers, it's hard to quantify just how great the benefits are. A study by Liberty Mutual finds the benefits are significant.