Agent & Broker

"While agents and brokers certainly have to adapt to a more digital world, those who play their cards right are entering a golden age..."

In this week's Six Things, Paul Carroll highlights a heyday for independent agents. Plus, striking the perfect balance on AI; the case for cloud computing; why insurers will turn to sonic branding; and more.

"The growth and success of independent agent distribution—not direct marketing—has been the single most important trend over the past decade."

Customer loyalty, and thus retention and profitability, isn’t driven by cheap prices, AI bots, big data or nifty phone apps.

While technology can provide huge benefits, agencies need to invest their time in understanding tools to get the most out of them.

Here’s a look at how the digital-first benefits shopping experience works – and why it works so well.

Distribution partners are focused on two key areas – user experience and ease of doing business – and are looking to work with insurers.

Increasingly, people no longer view insurance as a transaction – instead, they see insurance as a part of their overall financial wellbeing.