Agent & Broker

Here are six tips on how agencies should use social media, to join important conversations while protecting against reputation damage.

Insurers must be flexible, to understand what kinds of integrations would be most valuable to agents.

There will always be a need for intermediaries who deeply understand customer needs and can create that right combination of coverages.

While agents should be active on social media platforms, it is equally important to focus on quality content over quantity.

Insurance agencies will need to innovate over the next decade to be nimbler and more cost-efficient than ever before.

Is earning trust brag-worthy? Isn't trust the minimum for an adviser-client relationship? The real goal should be achieving "go-to" status.

Many agency owners, producers and industry gurus proclaim: “Internet Leads Suck!” But is the contempt of web leads legitimate?

Algorithms that govern organic content's performance on social media have shifted to make breaking through more difficult for brands.