Agent & Broker

Agents need to go beyond knowing details and trends and be able to ask clients the right questions. AI and chatbots are poor substitutes.

Over the past few years, we have seen direct-to-customer channels, insurtech propositions, aggregator sites, affinity partnerships and more.

Insurance is perceived as a commodity, but it is not. Those who "sell price" do a disservice to the industry, to themselves and to customers.

The independent distribution channel is wrangling its own destiny in a new direction using data, business intelligence and analytics.

The key is to provide a program where new producers do more than just sit at their desks reading for their first six months on the job.

Barriers that once prevented agents from implementing digital technologies have been removed.

The #1 way for agents to avoid E&O claims is to sell clients the coverages they truly need, no more and no less.

A great example is reading forms, yes--actually reading forms, to distinguish whether coverage actually exists!